Should My Company Register Its Brand Name or Its Logo?

If you use a brand name (i.e., word mark) in conjunction with a logo, you could seek to register the name alone, the logo without the name, or the logo with the name.  Of the three, the name alone is more likely to be the most difficult to register, and the combination the easiest.  The name alone, however, is most likely how your brand will be best known, so it might be worth seeking federal registration for it.

© 2002-2013  •  MICHAEL HAYNES PLC  •  LEGAL Notices    •  REVISED: 20130217  •  1-434-972-9988