To summarize the registration process:
- Recognize the importance of building and protecting a strong identity. Proper use of marks, federal registration, and astute marketing can be key.
- Make sure you have a mark that is distinctive and likely registerable. Consultation with us and a registerability search can be a big help.
- Properly prepare and file a federal trademark application for your mark. There are lots of potential pitfalls. Seriously consider utilizing a professional.
- Recognize it will likely take 9 to 24 months to register your mark. In the meanwhile, always use the mark correctly and prepare specimens of use that will be acceptable to the USPTO. See our Guidelines for tips.