To attract a desired deal, your company can combine the license and/or sale of some of its IP rights or assets with lucrative supply agreements, technical consulting contracts, and/or know-how sharing arrangements. By packaging an attractive deal, your company can convert a challenging relationship into a cooperative one.
Even before rights have been secured for your company’s intellectual assets, you can identify potential infringers, licensees, and business partners, and identify techniques for attracting them and monitoring them.
By carefully tracking the activities of a likely target, your company can stealthily gather evidence, build a strong case, and/or develop an appealing proposal, without necessarily prematurely tipping off the target. In the meanwhile, your company can investigate, analyze, and prepare strategies and tactics for enforcing your company’s intellectual property rights.
By silently performing such “discovery” and by thoughtfully strategizing, your company can take control of the enforcement process long before alerting the target and can greatly reduce its costs if litigation is ultimately required.
At the right time and on your company’s preferred terms, after preparing to take whatever enforcement action is needed, your company can persuasively present its case to the target and thereby drive your company’s desired outcome.