Avoid Costly Rebranding
Your company’s legal name and its trade name typically are not precisely the same thing as its mark. Consider the word mark FORD that appears on goods (e.g., cars &
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Your company’s legal name and its trade name typically are not precisely the same thing as its mark. Consider the word mark FORD that appears on goods (e.g., cars &
Generally, U.S. non-provisional patent applications are published at roughly 18 months after their effective filing date. Beginning on its publication date, a copy of a published application can be obtained
Your company’s patents can be used as protective cover for growing its market share, revenues, and/or profits by giving your company the rights to exclude competitors from, e.g., making, importing,
While prosecuting a U.S. application to register a mark, a primary concern is to avoid obtaining a registration that can be easily cancelled, especially based on an allegation that your
When crafting your marketing strategy, it might seem logical to choose marks that directly describe your company’s products to potential customers. After all, a brand that clearly informs consumers about what
When your company stays aware of other’s developments, it knows from whom to purchase or license existing solutions, thereby avoiding re-innovating what is known, freeing-up company resources for creating true