Perceptions of the value of your company’s IP can be improved by:
- drawing attention to its full palette of intellectual assets;
- emphasizing the protections being sought or already owned for your company’s mission-critical innovations; and
- explaining clearly the significance, potential, and value of your company’s most game-changing contributions.
Even if your company has carefully researched the market, determined the market’s needs, and innovated to fulfill those needs, it is unlikely the market will beat a path to your company’s door. Instead, the market will need to be convinced that each of your innovations truly solves their problems, and does so better than the other available solutions.
Persuading the market of the value of your innovations, and particularly the IP that protects them, won’t necessarily be easy, but the rewards can be outstanding.
Want to learn more?
Feel free to get in touch. I’d be happy to help.